Building trust and brand value with public relations

It’s no secret that businesses that aspire to become more prosperous and profitable need to announce their arrival. Some of the key things they need to truly make their mark are proper exposure, refined branding, solid marketing strategy, and strong public relations. This is especially true for new companies that have recently settled in a new country. 

New businesses need all of the right exposure, publicity, and advertising that they can get. And for companies who are looking to invest in Guyana and the CARICOM regions, Excel Guyana, Inc. can only recommend the best – C2 Communications. 

C2 Communications’ extensive background and over 50 years of combined experience in public relations, marketing, and non-profit management ensure that clients’ brand image will be presented with the appropriate message and culture they desire. Aside from building a strong business reputation, C2 Communications offers businesses an opportunity to increase their brand awareness. 

Throughout the years, C2 Communications’ has built a diverse clientele from private, non-profit, and government sectors. C2 Communications’ reach is due to their notable efforts in public relations & crisis communications, public education & outreach, social media & marketing, digital advertising, corporate social responsibility (CSR) development services, web development, grant writing, graphic design, direct mail, and meeting & event planning. 

C2 Communications’ public relations work should be beneficial for new companies in Guyana, as studies have shown that consumers from all over the globe are 90% more receptive to public relations than advertising alone. This means that with the careful guidance of C2 Communications and the right public relations approach, new businesses will be easier to trust for the estimated 786,000 Guyanese people. On top of that, C2 Communications will make conducting business smoother in a country that’s placed 134th out of 190 in terms of Ease of Doing Business in the 2022 World Bank rankings

Excel’s dynamic team is the foundation for a fast-growing integrated company focused on offering comprehensive solutions to our clients and partners. Excel is committed to being a vital driver in the development of Guyana and welcomes interest from foreign partners that have skills and products that are essential to Guyana’s growth. 

Excel’s leadership has more than 30 years of experience in building businesses in Guyana and the CARICOM region. With more than 10 years of local presence in Guyana, it has established networks in Argentina, Brazil, Canada, China, Colombia, the United States of America, Mexico, and Venezuela. 

Learn more at

Like this article?

Share on Facebook
Share on Twitter
Share on LinkedIn

Contact Us

Fill out the form , to get in touch with the Excel team.

Contact Information

Inquiry Topic

Additional Details